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1. Total ad supported streaming services share of audience is bigger than AM/FM Radio.
2. What digital devices can Canadians use to tune into AM/FM Radio?
3. AM/FM Radio can be planned and bought using criteria, such as HH Income, format, audience skew, and station reach.
4. Canada is the third largest Radio market for advertisers as measured by WARC.
5. People expect ads they hear on AM/FM Radio and in podcasts to be trustworthy.
6. Music streaming services are an evolution of personal music.
7. Radio’s reach varies by season.
8. What are the two ways in which Numeris measures radio?
9. What do Numeris and radioCount use to ensure year-round recruitment and measurement to the Canadian radio landscape?
10. Rating points from one medium or demo can be combined together and can be added across markets.
11. What factors are considered in planning the right GRP levels?
12. What formula is used to calculate ratings?
13. Adding AM/FM Radio to a media plan does not provide additional reach against light users of other media.
14. When AM/FM Radio is combined with TV, OOH, and Trade Activity, AM/FM Radio drives the largest media synergy sales volume lift for CPG brands.
15. Where do Canadians who tune to AM/FM Radio notice OOH ads?