Providing advertising professionals of all levels with the crucial knowledge and insights necessary to navigate the ever-expanding Canadian audio landscape.
This self-guided, interactive course is tailored for advertising professionals, and delivers the fundamental principles and “brilliant basics” of audio through Six Modules.
Included are key best practices for planning and executing audio, with additional reference links provided to enhance learners’ knowledge and skills.
With the completion of this course, learners will achieve a comprehensive understanding of the audio landscape, both ad-free and ad-supported, with a particular emphasis on the largest ad-supported audio platform, Live Broadcast Radio.
Course Modules:
- Canadian Audio Landscape: Explore how Canadians engage with audio, including both advertising-supported and non-advertising-supported formats.
- Audio Fundamentals: Understand the dynamics of Live Radio and how AM/FM Radio compares with other audio platforms.
- Audio Connections: Learn how various audio platforms connect with consumers at the right moment to capture attention and build trust.
- Audio Measurement: Gain insights into the methodologies used to measure audio delivery in Canada, helping you set more accurate targets and evaluate success effectively.
- Audio Media Planning: In this module, you’ll learn how to set weight levels for radio markets based on advertising needs and campaign objectives. You’ll also explore media cost factors and gain insights into the digital audio landscape, including Live Broadcast Streaming, also known as “Connected Radio.”
- Combining Media: Discover how integrating Live Radio with other media enhances reach, efficiency, and advertising ROI.
Upon completing the program and passing the exam, you’ll receive a certificate of completion and a digital badge, which can be added to your professional profile on LinkedIn or other platforms, showcasing your ability to drive results with audio advertising.
If you’re employed at a Canadian marketing or advertising agency, or a broadcast member of Radio Connects, connect with us at info@audiocertified.ca for a potential discount.